Competitor Analysis

Unique Domains

Single-club identity with loyal social following

Interactive Betting

Analytics, odds checker and ease of use driving traffic

Community

Chat system connecting Supporters Clubs globally

Grass Roots

Integrating grass roots (playing) with pro club (watching)

Competitor Weaknesses

All the same

General football News and Adverts

Generic Solution

Unable to create any brand loyalty

Poor Conversion

Lazy display betting adverts missing huge traffic potential

Advertising Only

Single revenue stream