Problem being solved

Generic news and fixture apps

Club-specific rich features

Fans Journey

Social Media

App Downloads

Betting

Revenue

Banning TV Ads

Revenue Model

Affiliate

Driven by traffic

Advertising

PPC Campaigns

Email

@Club Domains

By Numbers

Followers

535k

Growth

15k/week

Impressions

50m/month

Downloads

22k

Growth

Horizontal

More Football Apps

Vertical
Other Sports

 

Betting Markets

 

Odds Checker

 

Affiliate Revenue

 

Analytics

1
1

Competitor Analysis

Strengths

Real time
Brand loyalty
White-label
Social growth

Weaknessses

Mature Market
Betting Integration

Threats

Competitor Apps Twitter/Instagram takedown Clubs reaction

Opportunities

TV adverts banned
Cricket, NFL, NBA…
Huge betting market
Bet slip integration

Market Size
& Outlook

Sports Betting

Biggest driver of internet traffic
Market cap of $250bn

Macro Trends
& Insights

88% of sports betting done on mobiles

Cross Platform

Aggregated content – club specific

Apple

Android

Website

Unique Selling Points

Betting

Email

Pubs/Restaurants

Chat

TV/Radio

Podcasts

 
 
 
 
 
 

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