
Generic news and fixture apps
Club-specific rich features

Fans Journey

Social Media

App Downloads

Betting

Revenue
Banning TV Ads
Revenue Model

Affiliate
Driven by traffic

Advertising
PPC Campaigns

@Club Domains

By Numbers
Followers
1.4m
Growth
20k/week
Impressions
124m/month
Downloads
125k

Growth
Horizontal
More Football Apps
Vertical
Other Sports






Competitor Analysis

Strengths
Real time
Brand loyalty
White-label
Social growth

Weaknessses
Mature Market
Betting Integration


Threats
Competitor Apps Twitter/Instagram takedown Clubs reaction

Opportunities
TV adverts banned
Cricket, NFL, NBA…
Huge betting market
Bet slip integration
Market Size
& Outlook

Sports Betting
Biggest driver of internet traffic
Market cap of $250bn

Macro Trends
& Insights
88% of sports betting done on mobiles
Cross Platform
Aggregated content – club specific

Apple

Android

Website
Unique Selling Points
Betting
Email
Pubs/Restaurants
Chat
TV/Radio
Podcasts