Generic news and fixture apps
Club-specific rich features
Fans Journey
Social Media
App Downloads
Betting
Revenue
Banning TV Ads
Revenue Model
Affiliate
Driven by traffic
Advertising
PPC Campaigns
@Club Domains
By Numbers
Followers
615k
Growth
15k/week
Impressions
50m/month
Downloads
28k
Growth
Horizontal
More Football Apps
Vertical
Other Sports
Competitor Analysis
Strengths
Real time
Brand loyalty
White-label
Social growth
Weaknessses
Mature Market
Betting Integration
Threats
Competitor Apps Twitter/Instagram takedown Clubs reaction
Opportunities
TV adverts banned
Cricket, NFL, NBA…
Huge betting market
Bet slip integration
Market Size
& Outlook
Sports Betting
Biggest driver of internet traffic
Market cap of $250bn
Macro Trends
& Insights
88% of sports betting done on mobiles
Cross Platform
Aggregated content – club specific
Apple
Android
Website
Unique Selling Points
Betting
Email
Pubs/Restaurants
Chat
TV/Radio
Podcasts
