Generic news and fixture apps
Club-specific rich features
Fans Journey
Social Media
App Downloads
Betting
Revenue
By Numbers
Social Followers
2.2m
Web Uniques
650k
App Downloads
178k
Impressions
124m/month
Growth
20k/week
Growth
Horizontal
More Football Apps
Vertical
Other Sports
Competitor Analysis
Strengths
Real time
Brand loyalty
White-label
Social growth
Weaknessses
Mature Market
Betting Integration
Threats
Competitor Apps Twitter/Instagram takedown
Opportunities
TV adverts banned
Cricket, NFL, NBA…
Huge betting market
Bet slip integration
Market Size
& Outlook
Sports Betting
Biggest driver of internet traffic
Market cap of $218bn
Macro Trends
& Insights
88% of sports betting done on mobiles
Cross Platform
Aggregated content – club specific
Apple
Android
Website
Unique Selling Points
Betting
Email
Pubs/Restaurants
Chat
TV/Radio
Podcasts
